Terms of Service

Last updated [EFFECTIVE DATE — PENDING CLOSED-BETA LAUNCH DATE]

These terms are an agreement between you and [LEGAL ENTITY NAME — PENDING COMPANY FORMATION], a [COUNTRY/STATE OF ORGANIZATION — PENDING COMPANY FORMATION] company (“Mila”, “we”, “us”), covering the Mila application and this website. By creating an account or using Mila you accept them. If you do not accept them, do not use Mila.

1. Closed beta

Mila is currently offered as an invitation-only closed beta in the United States. Accounts are created by us for invited testers; public sign-up is closed. During the beta:

• Features may change, break, or be withdrawn without notice.
• Data may be reset, although we will tell you before deliberately doing so.
• Availability is not guaranteed and there is no service-level commitment.
• We may end your access, or the beta itself, at any time.

Beta access is personal to you. Do not share your credentials or invite others using your account.

2. Who may use Mila

You must be 18 or over and located in the United States. Mila is not directed to children and we do not knowingly allow anyone under 18 to hold an account. If you believe a minor has created one, write to support@ai-mila.com and we will remove it.

You must not use Mila if we have previously terminated your account.

3. Your account

Keep your password confidential and tell us promptly at support@ai-mila.com if you believe someone else has used your account. You are responsible for activity carried out through it. Give accurate registration details and keep them current. One account per person.

4. What Mila’s styling is — and is not

Mila generates outfit suggestions using artificial intelligence, from what you tell it and from the clothes you add to your closet.

• Suggestions are generated by a machine. They are ideas, not professional styling, and not advice of any kind.
• They can be wrong. Mila can misread a request, describe a garment inaccurately, or suggest something unsuitable.
• Sizes are guidance, never a guarantee. Where Mila suggests a size it also shows how confident that suggestion is and what it was based on. Sizing differs between brands; check the brand’s own size chart before buying anything.
• Use your own judgement. Do not rely on Mila for any decision that matters to you without checking it yourself.

Mila does not analyse photographs of your body, and does not infer or record health, weight, body type or similar characteristics. Body measurements, if you choose to enter them, are numbers you type and can leave blank or clear at any time.

5. Voice input

If you use voice styling, your microphone is used only while you are recording, and only after you start a recording. The recording is sent to a third-party transcription provider on our behalf and turned into text, which is placed in the request box for you to read and edit before anything is sent. Mila does not keep the recording. How the transcription provider handles the audio on its own systems is described in our Privacy Policy.

6. Your content

“Your content” means anything you add to Mila: closet photographs, posts, stories, reels, captions, comments, messages, styling requests, saved looks and profile details.

You keep ownership of your content. We do not claim it.

To operate Mila we need your permission to handle it. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, reformat, resize, transcode, transmit and display your content, and to send it to the service providers listed in our Privacy Policy, solely to provide and maintain Mila for you and to show it to the people you have chosen to show it to. This licence exists only so the product can work. It ends when you delete the content or your account, except that copies may persist briefly in backups as described in the Privacy Policy, and except for content another user has lawfully retained on their own device.

You confirm that you have the rights to everything you upload, and that it does not infringe anyone else’s rights.

7. Acceptable use

Do not use Mila to post, send or upload anything that is:

• unlawful, or that promotes unlawful activity;
• harassing, bullying, threatening or targeted abuse of a person;
• hateful, or that attacks people on the basis of who they are;
• sexually explicit, or sexual content involving minors in any form;
• impersonating another person or misrepresenting your affiliation;
• fraudulent, deceptive, a scam, or spam;
• infringing someone’s copyright, trademark, privacy or other rights;
• an image of another person posted without their agreement.

Do not attempt to break, probe or circumvent Mila’s security, access another account or another person’s data, scrape the service, automate account creation, or interfere with its operation.

8. Social features

Posts, stories and reels are visible to signed-in Mila accounts, or only to your followers if you turn on a private account. Stories stop being shown 24 hours after posting. Direct messages are visible to the people in the conversation.

Other people can see what you post. Think before you post.

9. Reporting, blocking and moderation

You can report a profile, post, reel, story or message from the menu on that item, and you can block another account from their profile or from a conversation.

Blocking. When you block someone, neither of you can message the other, follow the other, or see the other’s posts. They are not told that you blocked them. Existing conversation history is not deleted for either person; what stops is new messages. You can unblock at any time.

Reporting. Reports go to a queue that we review. We do not tell the person you reported that you reported them. We may act on a report, or not, at our discretion, and we are not obliged to tell you the outcome.

What we may do. Where we believe these terms have been broken, we may remove content, limit a feature, suspend an account, or terminate it. During the closed beta this is a manual, human process and we do not operate a formal appeals procedure; if you think we got it wrong, write to support@ai-mila.com.

10. Copyright complaints

If you believe content on Mila infringes your copyright, send a notice to support@ai-mila.com including: your contact details; identification of the work; identification of the material and where it is on Mila; a statement that you believe in good faith the use is not authorised; a statement, under penalty of perjury, that the information is accurate and that you are the owner or authorised to act for them; and your signature.

We may remove material in response to a notice and may terminate accounts that repeatedly infringe.

[LEGAL DECISION REQUIRED — whether to register a DMCA designated agent with the U.S. Copyright Office, and the agent’s name and address to publish here. The safe-harbour protection of 17 U.S.C. §512 is not available without registration.]

11. Retailers and third-party links

Mila may name garments or point to places to buy them. Those retailers are not us. Their sites, prices, availability, terms and privacy practices are their own, and we are not responsible for them or for anything you buy. Check the seller’s own terms before buying.

See our Affiliate Disclosure for how we treat commercial links.

12. Paid features

Nothing is for sale in Mila today. No payment method is collected, no charge is made, and no payment processor is connected. Where the app refers to a paid tier, that choice is recorded as a preference only and nothing is billed.

If we introduce paid features we will publish prices, billing terms, renewal and cancellation rules, and any refund policy before charging anyone, and we will not charge an existing account without its consent.

13. Our intellectual property

Mila’s name, logo, software, design, and the text and interfaces of the service belong to us or our licensors. These terms give you permission to use Mila as offered; they do not transfer any ownership. Do not copy, modify, reverse engineer, resell or create derivative works from Mila, except where the law says you may regardless of this clause.

Outfit suggestions generated for you are yours to use. We do not claim ownership of them, and we make no claim that a suggestion is original or that it can be protected.

14. Availability and changes

Mila is provided as it is and as available. We may change, suspend or discontinue any part of it, and during the closed beta we may do so without notice. We do not promise that Mila will be uninterrupted, timely, secure or error-free.

15. Disclaimers

To the fullest extent permitted by law, Mila is provided “as is” and “as available”, without warranties of any kind, whether express, implied or statutory, including any implied warranty of merchantability, fitness for a particular purpose, title, or non-infringement, and any warranty arising from course of dealing or usage of trade.

We do not warrant that styling suggestions, garment descriptions, size guidance, or transcriptions of your voice are accurate, complete or suitable for any purpose.

Some states do not allow the exclusion of certain warranties, so parts of this section may not apply to you.

16. Limitation of liability

To the fullest extent permitted by law, we are not liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost data, or loss of goodwill, arising out of or relating to your use of Mila, even if we have been advised that such damages are possible.

[LEGAL DECISION REQUIRED — the aggregate liability cap. Commonly the greater of the amounts paid to us in the preceding twelve months or a fixed sum such as US$100. Because nothing is charged during the closed beta, the “amounts paid” limb would be zero for every current user; counsel should decide the figure and whether a floor is appropriate.]

Some states do not allow the limitation of liability for certain damages, so parts of this section may not apply to you. Nothing here limits liability that cannot lawfully be limited.

17. Indemnity

You agree to indemnify and hold harmless [LEGAL ENTITY NAME — PENDING COMPANY FORMATION] and its officers, employees and agents from claims, damages, losses and reasonable legal costs arising out of content you upload, your use of Mila, your breach of these terms, or your violation of the rights of another person. We will tell you about any such claim and you may participate in its defence at your own expense.

18. Termination and deletion

You may leave at any time. Settings → Account → Delete account. You will be shown what deletion removes and asked to type DELETE to confirm. Deletion removes your account and the data and files associated with it, as described in the Privacy Policy. It cannot be undone.

A conversation you took part in continues to exist for the other person, without your messages: their half of their own thread is not yours to delete.

We may terminate or suspend your account if you breach these terms, if we are required to by law, or if we discontinue Mila. Where we reasonably can, we will tell you.

Sections that by their nature should survive termination do: content licence to the extent needed to operate backups, intellectual property, disclaimers, limitation of liability, indemnity and disputes.

19. Governing law and disputes

[LEGAL DECISION REQUIRED — governing law and venue. The earlier draft proposed Illinois; counsel should confirm whether that is correct given where the entity is organised and where it operates, and should note the interaction with the Illinois Biometric Information Privacy Act if Mila ever introduces body-photograph analysis. Mila does not perform any biometric analysis today.]

[LEGAL DECISION REQUIRED — whether to require binding individual arbitration and to include a class-action waiver, or to leave disputes to the courts. This is a founder decision with real trade-offs and has deliberately not been chosen here.]

20. General

These terms, with the Privacy Policy, are the entire agreement between us about Mila. If a provision is found unenforceable, the rest continues to apply. Our failure to enforce a provision is not a waiver of it. You may not assign these terms; we may assign them to a successor in connection with a merger, acquisition or sale of assets.

21. Changes to these terms

We may update these terms. Material changes will be notified in the app and the date above revised. Continuing to use Mila after a change means you accept the updated terms.

22. Contact

support@ai-mila.com
[LEGAL ENTITY NAME — PENDING COMPANY FORMATION], [REGISTERED BUSINESS ADDRESS — PENDING COMPANY FORMATION]